Photo: Ron CogswellĬrail’s early years were not smooth. The selection of treats found at the Rocky Mountain Chocolate Factory includes over 30 varieties of caramel-covered apples freshly-made fudge a variety of fruits, nuts, pretzels and cookies dipped by hand in pots of melted milk, dark, and white Rocky Roads Original Durango store. There is time for candy maker Q&A while the confections cool on a massive, 500-pound, granite marble slab. Watch the cook spin a skewered apple in the hot caramel and witness fudge being made. Once inside, you’ll find them bubbling away in a traditional, hand-forged copper kettle on a gas-fired stove. Pass by a store and be seduced by the aromas of caramel or fudge wafting outside. Preparing treats in front of customers at RMCF. Uninspired by the vision of operating a car wash, the chocolate shop won by default.įrom its humble beginnings in a small storefront on Main Street, Rocky Mountain Chocolate Factory has grown into “an international franchisor, confectionery manufacturer, and retail operator in the United States, Canada, and the United Arab Emirates.” A 53,000 square foot factory is now manufacturing home to an extensive line of approximately 300 premium chocolate candies and other confectionery products. The Crails landed in Denver and the intrepid entrepreneur started poking around to determine what the tiny town needed, hoping to discover a new career path. Photo: Jordan Daweįrank Crail was a successful, 40-something, tech company founder from Newport Beach, California, who yearned for a simpler life in a small town where he and his wife could start a family. Colorado Rocky Mountain Chocolate High Chocolate wheel. This candy making demonstrations make for a total customer experience.
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The Rocky Mountain Chocolate Factory employs a very unique marketing strategy wherein individual stores prepare the treats, using the company’s time-honored equipment and techniques, in full view of the buyers. Photo: Al_HikesAZįrom a just tiny local shop, they now have a 53,000-square foot factory in Durango that produces more than 300 variations of confectionery items, with fleets of refrigerated trucks delivering it to hundreds of franchise locations throughout the world. Confectioneries produced in Durango Chocolate selection in Durango. Rocky Mountain Chocolate Factory, the largest candy store chain in the United States, was born in a humble manger in Durango, Colorado, in the early 1980s. Its founder and still CEO, Frank Cail, didn’t have the idea that the decision he made more than 3 decades ago would turn into what it is today. With over 370 independent franchise operators across 4 countries, the Rocky Mountain Chocolate Factory is truly a massive success in the confectionery industry.
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