

In the digital age we live in, people are less and less likely to answer a call from a number or business they are unfamiliar with, but if you are also sending them texts and emails with information and offers that are of interest to them with some form of call-to-action, you stand a much better chance of generating an inbound call. Utilize email and text messages in your approach as well.

The shelf life of a number making dials is getting extremely short, so it is crucial that someone is dedicated to monitoring, rotating, and switching them out often, making it less likely that your calls and your organizations efforts will not be falsely flagged as spam.įinally, making a phone call cannot be the end all, be all option for working through and following up on leads. Work closely with your dialing manager so you can constantly stay on top of the ebb and flow of the numbers that are being pushed through the system. Secondly, as you are trying to reach a lead, calling from a local number when reaching out to prospects multiple times can be beneficial as well, which is the next strategy of DID (Direct Inward Dialing) Reputation Management. But taking the time to do so can help increase contact rates and overall reputation which is a big step towards preventing your calls being labeled as spam. Unfortunately, there is not a singular database that hosts that data, you must make sure you register with each individual carrier. Consumers are 53% more likely to answer a call that comes from a number that has been identified as a business. The first strategy to implement is Entity Identity which is putting an official stamp on your companies’ numbers and register your CNAM (Caller Name Delivery) data with all major phone service providers so your company name shows as a branded number on their screen. It is not a pick a solution and run with that either, it works best when all strategies are weaved together to create a rock-solid plan for reaching your leads and prospects. So, how does a company making solicited and valuable non-solicited automated calls keep from being dinged as a scam so they can continue reaching their potential customers? There are multiple strategies from different angles to make sure every solution is maximized to ensure contact and conversion rate stay strong and continue to build. Phone carriers across the board are implementing increased barriers to protect their customers and becoming stricter by the day, with some even implementing programs and apps that completely block the calls labeled as a scam from ringing at all. But it puts all the other genuine calls at risk of being labeled as predatory as well. Scam calls made up almost half of those calls at 42%, making it a natural concern for local carriers and consumers alike. You do not, and in all honesty you shouldn’t.Īmericans alone received more than 50 billion calls made by an automated dialer in 2021, with those calls falling into four categories of scams, alerts and reminders, payment reminders, and of course legitimate telemarketing. Your mobile phone starts ringing, and as we are all apt to do, you quickly look at it to see who is calling and see a glaring “SCAM LIKELY” on your phone screen. MBA's Diversity and Inclusion Initiative.Conferences & Education Expand subnavigation.News, Research & Resources Expand subnavigation.CFPB 2.0: Advancing Consumer Protection.State Legislative and Regulatory Resource Center.Advocacy and Policy Expand subnavigation.
